While doing research for Ping Kaching I stumbled across two new important studies. These studies determined that LinkedIn is the most important Social Media tool for Web marketers. Performance marketing agency, Performics, reports that 59 percent of respondents agree that a LInkedIn account holds the highest value for Web professionals, a significant jump from 41 percent back in 2010.
Another study I stumbled upon from, iTracks, showed pretty jaw dropping results. The businesses who used Social Media reported that LinkedIn offered the HIGHEST return on investment followed by Twitter and then Facebook.
So how as Internet Marketers can we be in all places at once? This was the real question put to the team at Ping Kaching.
We have decided to greatly expand our Social Media and Status Updating features inside the software. We will be adding a quick way to update all Statuses in under 20 seconds as well as adding additional Social Media sites to the software. From the studies it was clear that LinkedIn was a mandatory add to our software. So I am pleased to tell you that in Version .40 we will be support LinkedIn as well as other new social media sites. This is going to be a major addition to the software! I hope to have this version released by the end of next week.
-Michael R Roberts
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